You’re a pro at what you do. You probably are offering your services at a better rate than other people. But what is holding you back from success?
Here are three ways to help your business shine:
1. Have a differentiator
- What sets you apart? What is your “thing.”
- Is it a proprietary tool?
- Is it a unique approach?
- Is it a process you’ve developed?
Know that regardless of who you are up against, another person or company that is likely just as skilled as you, recognize the thing that makes you special and unique and define it. Whatever it is that makes you stand out, shout it!
2. Give knowledge away
Social media is a great place to do this. Share your insights. Enrich the world with information that is useful. Information that is inspiring. Information that shows your expertise.
When you do this, people will become more likely to want to follow you and that will help keep you and your company top of mind.
And when you’re top of mind, your bright light is capturing attention. That attention leads to leads.
3. Refine your story, over, and over, and over again
Don’t ever stop creating. Be agile in your work and the way you talk about it. Find ways to continue to keep developing your messaging around your work to fit the trends people seek.
People like shiny things.
Find ways to explain what you do in the ways that become brighter because bight light is already being created around trending topics. Fit in. And when you no longer do, fit in to what’s next.